SURYA NAWIANA.

Featured project · Community brand building

Big Red Moon Club

President and sole admin · Aug 2024 – May 2026

I singlehandedly revived a dormant LGBTQ+ culture and community brand at Cornell and turned it into one of the University’s most visible student organizations, reaching more than one million accounts monthly and drawing national earned media. I conceptualized each event, managed logistics, hosted them in front of hundreds of students, and produced reels and posts that received hundreds of thousands of digital impressions.

1M+
accounts reached monthly, a +14,138% jump from before my tenure
1,065,576
accounts reached on a single post
500+
students at the largest live event
Playboy Magazine
PinkNews
Queerty
national earned media
More than 500 students gathered on Cornell's Arts Quad for the Performative Male Contest, with McGraw Tower behind them.
The Performative Male Contest on the Arts Quad. Photo: Stephan Menasche / The Cornell Daily Sun

Live events · Earned media

Live in person events with viral digital coverage and content creation

I created live events that brought the Cornell community together while driving viral digital coverage and content creation. I conceptualized each event, managed logistics, hosted it in front of hundreds of students, and packaged digital coverage into reels and posts I produced. The Performative Male Contest brought more than 500 students to the Arts Quad and was covered by The Cornell Daily Sun and College Town Magazine, with a recap reel that amassed more than 86,000 views. A satirical debate I produced and moderated packed a 300-seat lecture hall and earned national coverage in Playboy Magazine and PinkNews. I pitched and worked with reporters, editors, influencers, and content creators to shape reporting and maximize coverage, creating lasting relationships in the process.

Debaters and host at the front table during the satirical debate.
Audience members cheering and laughing during the debate.
A packed lecture hall during the debate.

Inside the satirical debate, February 2026.

Selected coverage

Playboy Magazine PinkNews
College Town Magazine

Reach

Big Red Moon Club reached the journalists, creators, and editors who shape the conversation — here are some who organically amplified us. 

Thea Rose Thea RoseHost, Seggs Talk Radio (A top 5% Spotify podcast)194.8K followers across platforms Phillip Picardi Phillip PicardiEditor-in-Chief, Playboy Magazine154.2K followers across platforms Magdalene J. Taylor Magdalene J. TaylorSenior Editor, Playboy Magazine65K followers across platforms Jake Lahut Jake LahutPolitical Journalist, NYMag & WIRED16.8K followers across platforms Cornellians Only Cornellians OnlyContent Creator13K followers across platforms Alissa Kiomi Alissa KiomiContent Creator5K followers across platforms

Statistics

Instagram analytics showing 1,090,510 accounts reached in 30 days, up 14,138 percent.
Account reach in one month
Instagram post insights showing 1,065,576 accounts reached.
Top post · 1.06M accounts reached
Instagram reel insights for the Performative Male Contest recap showing 86,669 views.
High performing reel
Instagram reel insights for a collaboration post showing 616,084 views.
Viral collaboration with another large on-campus content creator