Surya Nawiana — Communications Portfolio

About

I build narratives and shape stories, from Fortune 100 pharmaceutical clients to a Cornell brand I built to over a million monthly views.

This portfolio collects representative work from two Washington, D.C. communications agencies, Rational 360 and Blue Perigon Digital — spanning health advocacy, daily media monitoring, earned-media pitching, business development, and on-brand social content. Each section opens with a short note on the project and my role, followed by the work itself.

Redactions have been made to protect client information.

Rational 360 Blue Perigon Digital Health · Pharma · Advocacy Political Campaigns

01

Grassroots Email Series

Advocacy campaign · 55,000+ advocates

A six-part grassroots series deployed on a two-week cadence to a network of more than 55,000 advocates across all 50 states. Each email walks recipients up a “ladder of engagement,” pairing a plain-language explainer with a single clear call to action — driving a 5% lift in open rates and priming advocates to contact lawmakers when activated.

Email 01·ADVI Report Amplification

New Report Reveals Big Gaps in 340B Oversight

Do you ever wonder how big tax-exempt hospitals are able to get away with marking up medications and profiting from the 340B program? The short answer: a lack of federal oversight and accountability.

An eye-opening new report from ADVI Health reveals just how broken the 340B auditing and oversight process is. Inadequate oversight allows hospitals and clinics to profit from 340B, freely mark up the cost of care, and raise costs for all of us.

This report is an important reminder that the first step to fix 340B is demanding stronger transparency and oversight. Together, we will continue to push for a more accountable program.

Read the Report

Email 02·340B Rural Impact

340B Fails Rural Communities

While 340B hospitals are marking up medication costs and raising costs for us all, they are also increasingly operating in wealthy neighborhoods instead of underserved communities.

One way to qualify for 340B is to be designated a rural referral center (RRC). While the name suggests these hospitals treat rural patients, only 16% of 340B RRCs are actually located in rural areas — many capture discounts without serving the vulnerable patients they were meant to help.

Sign the Petition

Email 03·Markup & Misuse

340B Hospitals Buy Low, Sell High — You Pay the Price

Big hospitals are abusing a little-known federal program called 340B by charging massive markups on essential medicines to maximize profits, costing us all.

Because the program has no transparency or guardrails, profits from the 340B markup are often placed into general funds with no rules or oversight — hospitals can spend the money however they want. 340B was meant to help patients, not serve as a scheme for hospitals to enrich themselves.

Putting 340B to the Test

340B is supposed to make healthcare more accessible, but that is not the reality. We put it through the scientific method:

Observation: Health care costs continue to climb. Question: If programs exist to lower costs, why do so many patients still pay high prices? Hypothesis: 340B should help low-income and uninsured patients afford medicines.

Experimentation shows the average cost per prescription is more than 150% higher at 340B hospitals, and states pay an estimated $32 billion in higher Medicaid costs. Conclusion: 340B needs reform.

Stay Informed

Email 05·NCL Poll Amplification

A New Poll Reaffirms: Americans Want 340B Reform

People are tired of 340B abuse. Tax-exempt 340B hospitals implement massive price markups, pursue aggressive debt collection, and ignore patient needs for the sake of profit.

A new poll from the National Consumers League shows American taxpayers agree: it is time to fight for reform that prioritizes patient care, lowers costs, and ends abuse by tax-exempt hospitals and clinics.

Learn More

Email 06·Mapping Misuse

Mapping 340B Misuse

340B markups on discounted medicines have become a hidden tax that inflates costs for everyone. Big, tax-exempt hospitals are abusing the program as a profit generator, at our expense — and real people are suffering.

340B was intended to help uninsured and low-income patients afford medicines. That is not the reality. Your story can make a difference as we build the case for reform.

Tell Us Your Story

02

Media Pitch Note

Exclusive op-ed placement pitch

A pitch offering an editor first rights to a bylined op-ed by a Richmond-based rheumatologist. The note establishes the news hook, surfaces the single strongest quote to earn the editor’s attention, and signals flexibility on edits.

Pitch·Exclusive op-ed offer

Hi [Name] — Hope you’re doing well! I’m reaching out to share an exclusive opinion by █████████████, a Richmond-based rheumatologist and a board member of the Coalition of State Rheumatology Organizations (CSRO).

In his opinion, █████████ sheds light on how a little-known federal safety-net program created to help vulnerable patients afford medications is being exploited by hospitals — raising costs for patients, employers, and taxpayers while driving consolidation across the health care system. He urges Congress to follow Senator Tim Kaine’s lead in bringing greater transparency to the 340B program.

He writes, in part:

“At the same time 340B hospitals are exploiting loopholes in the program to boost their bottom lines, independent clinics struggle to keep their doors open… In just a six-year period, large 340B hospitals were responsible for about 80% of hospital acquisitions.”

The full text of the opinion is included below. Please let me know if you would be interested in publishing it exclusively.

03

Media Flags

Daily coverage monitoring for client teams

Flags prepared from daily media monitoring, surfacing newly published coverage that referenced the client’s focus the same day it broke. After editing, flags were sent directly to clients.

[SUBJ]███████ Media Flags (7/28)

Hi █████ team — You may have already seen, but we wanted to highlight a recent opinion published in Townhall by Brian Darling, President of Liberty Government Affairs. Of note, the opinion links to ███████’s 2023 charity care report, “Charity Care at 340B Hospitals is on a Downward Trend.”

We also want to highlight a new article from Golden State Today that cites an ███████ report authored by former Congressional Budget Office Director Dan Crippen, “340B Impact on the Federal Budget.” The summary for each piece is below — please let us know of any questions.

Townhall (Opinion) · 7/25

More Health Care Reform Is Needed

Brian Darling argues Congress should extend this year’s market-based health reforms to the 340B program, citing ███████’s finding that 69% of participating hospitals provide below-average charity care and calling for repeal paired with stronger oversight of non-profit hospital tax breaks.

Golden State Today · 7/21

Public Policy Solutions calls for 340B reform over impact on state budgets

The article amplifies a call to reform 340B over its strain on state budgets, citing Dan Crippen’s estimate that the program reduces state and federal tax revenue by as much as $17 billion annually and noting California’s 3,500+ hospital-pharmacy contracts, roughly 40% of them out of state.

04

Outreach Emails

Business development · 3 qualified leads

A multi-touch business-development sequence for Blue Perigon Digital, with tailored tracks for new and returning candidates and for organizations. Each track moves a prospect from a cold intro through a follow-up to a capabilities-deck handoff — the design that generated three qualified leads.

Candidates — New Prospect Sequence

Email 01·Initial Introduction

Let’s Win Your Race — with the Blue Perigon Difference

I’m reaching out on behalf of Blue Perigon Digital, a political digital agency that’s helped long-shot candidates and incumbents alike win tough elections using smart digital strategy and best-in-market microtargeting.

We’ve built targeted grassroots campaigns, mobilized volunteers, and boosted vote-by-mail registration where it made the difference — and we’d love to learn about your race. Could we schedule a 20-minute call next week?

Email 02·Follow-Up

Blue Perigon Digital — Following Up

I wanted to quickly follow up on my note from earlier this week. I know your inbox is probably packed.

We’re excited about the possibility of supporting your campaign as planning ramps up for 2025–2026. From GOTV lift and persuasion targeting to best-in-market microtargeting, BPD is built to deliver real impact. Is there a good time for a quick call?

Email 03·Capabilities Deck

Digital Strategy that Wins — See How It’s Done

Thank you for our earlier conversation. I wanted to pass along our capabilities deck so you can get a better sense of how Blue Perigon Digital supports candidates — from winning tough primaries to increasing mail-in turnout by 50%.

[Attach: BPD Marketing Deck]

Let me know if we can set up another call to discuss how BPD can support your campaign this cycle.

Returning·Re-Engagement

Ready for What’s Next?

It was great working with you on [campaign] — we were proud to help move the needle in [state]. If you’re stepping into a new race or thinking about how to maintain your edge, we’d love to talk.

Since working with you, our team has only gotten better: we’ve grown our talent, sharpened our microtargeting to the best on the market, and refined efficient, affordable persuasion programs across multiple states. Do you have time for a quick catch-up call this week?

Organizations — New Partner Sequence

Email 01·Introduction

Team Up with Blue Perigon Digital

I’m reaching out from Blue Perigon Digital, a political digital agency that specializes in helping Democratic campaigns and organizations deliver results when it matters most.

We’ve helped partners run efficient persuasion programs across states, micro-target high-value voter segments, rapidly test messages across districts, and build grassroots infrastructure with measurable engagement. Would you be open to a 20-minute call to learn more about our capabilities?

05

Social Content

Evergreen posts · X & Facebook

A monthly library of social content developed from the high-impact media flags surfaced during daily monitoring. Each post translates a dense policy statistic into a shareable, on-brand message with a built-in call to action — turning coverage into ready-to-publish copy.

R

References

Senior references from both agency placements — Rational 360 and Blue Perigon Digital — are available on request, and happy to speak to my work across each.

SuryaNawiana